Why do you sell your product or service? What motivates you to make it better? A typical answer would be something like increased profits or revenue. Well, Simon Sinek has a message for you: it’s time to think differently. We all set out to sell our products or services in a logical way. First we explain what we do, and then how we do it and how we’re better than the competition. The ‘why?’ remains as stated above, but this is not a real ‘why?’ it’s a result.

How Great Leaders Inspire beautifully illustrates the “why” of business and the leadership factors.

In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way — and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea “The Golden Circle,” and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with “why.” Here’s an idea that challenges this singular axis by introducing the concept of leadership and whether you’re trying to be first-in or a follower. Here’s the major insight.

People don’t buy what you do; they buy why you do it

What you do simply serves as the proof of what you believe.” To successfully sell your product or service you must have a compelling story that fuels your ‘why?’ and engages those potential customers who believe in your mission.

Simon Sinek is a leadership expert and author. In 2009, he released the book “Start With Why” — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change.

“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”

Leading up to our IAC conference ” Change or Die”, we wanted to share with you an interesting clip from Simon Sinek’s TED talks that is relevant and timely for our upcoming discussion.