February 28, 2015

Is your foundation sturdy?

There are those that say “innovation is the key to success” and that may be true. But before an ownership or management team can really turn their focus to innovative brainstorming and creativity, they must have a working foundation to allow that. Too many are running from fire to fire, preventing them from spending any time on long term vision. So now is a great time to inventory the status of your organization in the following areas:

1. Have you assessed back office workflow to engineer efficiencies, reduce redundancies, and free up employees to focus on higher value tasks?
2. Are you conducting strategic planning sessions to assess the current market and potential new markets?
3. Do you maintain an effective line of communications (of various genres) with your clientele?
4. Are you engaging in client stewardship reports that quantify the value of additional resources and solutions you provide to them?

Obviously there is a lot more to successful transitioning through a hard market and strategic positioning of your operation for the future, but these thoughts may give you the beginnings of a road map to follow.


Jack Burke, president of Sound Marketing and author of “Creating Customer Connections” and “Relationship Aspect Marketing”, is a consultant to ReSource Pro and a specialist in customer service,marketing, management, and communication.

“You must have been a beautiful baby”


ReSource Pro is all about productivity and high performance. We can service over 150 clients and perform over 4,000 tasks daily. But did you know that we can also change over 1,000 diapers a day.

By the end of May, babies born to ReSource Pro had reached a total of 130. That is a lot of diapers for a company that only six years ago had less than 100 employees. Our family is expanding on 2 continents.

On June 1st our colleagues in China celebrated Children’s Day. It is a chance for all of them to celebrate not only the beautiful early summer weather, but the memories of their childhood that they hope to share with their own children one day.

This year ReSource Pro employees also participated in the national Mommy and Me Sports Day. Our colleagues, with babies in tow headed outdoors for some fun and exercise. Various games were held for babies of all ages. ReSource Pro also sent volunteers to the event and helped organize a great day for the community.

Come take a look at our wonderful baby journal.

You are so 1980

Why would any insurance agency want to change what they are doing if everything they are doing seems to be working well enough?

We all find change difficult, so if we can maintain the status quo we should be fine.. Right?

HOWEVER, in this ever changing world the status quo is no longer an option.  The market place is changing and we must change with it.  There is a new generation of producers and clients who will dramatically change the landscape of the industry.

According to Mike Manes, ReSource Pro’s speaker at the next IAC meeting, taking place July 18th in NYC.

“The agency system has reached the fork in the road. Do we move forward in traditional ways or step boldly into the new world of knowledge, technology and “smart” — smart people, smart phones, smart clients, smart networks, smart media and smart innovation?” Differentiation, the Road Less Traveled.


What is the Golden Circle?

Why do you sell your product or service? What motivates you to make it better? A typical answer would be something like increased profits or revenue. Well, Simon Sinek has a message for you: it’s time to think differently. We all set out to sell our products or services in a logical way. First we explain what we do, and then how we do it and how we’re better than the competition. The ‘why?’ remains as stated above, but this is not a real ‘why?’ it’s a result.

How Great Leaders Inspire beautifully illustrates the “why” of business and the leadership factors.

In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way — and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea “The Golden Circle,” and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with “why.” Here’s an idea that challenges this singular axis by introducing the concept of leadership and whether you’re trying to be first-in or a follower. Here’s the major insight.

People don’t buy what you do; they buy why you do it

What you do simply serves as the proof of what you believe.” To successfully sell your product or service you must have a compelling story that fuels your ‘why?’ and engages those potential customers who believe in your mission.


Simon Sinek is a leadership expert and author. In 2009, he released the book “Start With Why” — a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change.

“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”


Leading up to our IAC conference ” Change or Die”, we wanted to share with you an interesting clip from Simon Sinek’s TED talks that is relevant and timely for our upcoming discussion.

The Power of Change

How do you keep ahead of your competitors in a world where nothing stays the same for more than a moment? How do you get a workforce and a company to shift directions fast to face a future that is almost unknowable?

ReSource Pro will address these questions on more for our clients as we delve in to Change management at our next IAC event. We are excited to bring to you, our guest speaker, Mike Manes.

“In the new world where everyone has options, success rests in your ability to adapt to change and attract the brightest employees, the best policyholders and the most reliable carriers.” The Power of Change and the Change of Power

Michael Manes is owner of Square One Consulting, a business focusing on planning, sales and operations, and change management and architecture. He has over 37 years of insurance industry experience, including serving as an instructor of risk and insurance at Louisiana State University.