Inc. Magazine’s Marla Tabaka asks a provocative question: Is it in the best interests of your business to become a “thought leader” through social media? Does your collected knowledge and perspective add value to your company, and should you share it? Brand exposure matters in every industry, and the social media revolution has provided all businesses with a free set of tools.
A thought leader “drives conversation and peppers the Internet and other outlets with his insights, ideas, and expertise. She inspires others to follow their dreams and teaches them to think big, solve problems, and face their fears.” Leaders like Seth Godin and Mari Smith have taken this model and run with it.